Executive solutions for your beverage business growth
Embassy Beverage Consultancy delivers tailored brand strategies and market development that elevate your wine, spirits, and beverage business driving sales and fostering lasting partnerships.


Discover Our Mission and Vision for Future Success
Embassy Beverage Consultancy delivers strategic wine and spirits consulting services that drive measurable growth for beverage brands. With over 25 years of industry expertise, we provide executive leadership, brand development strategies, and data-driven market expansion plans for wineries, distilleries, and beverage distributors seeking sustainable revenue growth and competitive market positioning.
Expert Brand Launch and Market Growth
At Embassy Beverage Consultancy, we deliver high-impact, fractional CEO services tailored to wine and spirits brands, distributors, retailers, and hospitality operators. With over 25 years in the industry and a decade in C-suite leadership, we translate complex challenges into clear strategies and executable plans that align leadership, teams, and metrics.

Annual Operating Plans
Comprehensive annual business planning that aligns cross-functional teams with clear objectives, budgets, and accountable execution strategies for sustainable beverage brand growth..

P&L Management and Financial Oversight
Data-driven profitability management and financial planning that optimizes margins, forecasts revenue, and delivers KPI-driven governance for wine and spirits businesses.

Route to Market Planning
Strategic distribution channel planning and market entry strategies that optimize distributor partnerships, pricing structures, and direct-to-consumer opportunities.

Sales Planning and Execution
End-to-end sales strategy development from territory design and quota setting to pipeline management and performance optimization that drives consistent revenue growth.

Marketing Planning and Brand Growth
Integrated brand strategy and multi-channel marketing campaigns backed by consumer insights, budget optimization, and measurable ROI tracking for beverage brands.

Overall Business Management / Fractional CEO Services
Interim executive leadership providing strategic governance, organizational alignment, and stakeholder management during critical growth phases or business transitions.

Route-to-Market Optimization
Channel profitability analysis and distributor incentive optimization that maximizes trade spend efficiency and drives sustainable commercial growth.

Operational Excellence and Performance Management
Process optimization and KPI dashboard development that enhances operational efficiency across revenue, margins, inventory, and customer lifetime value metrics.
About The Team
Peter Iglesias
CEO / Founder
Peter James Iglesias is a seasoned wine and spirits executive with over 25 years of industry experience. Known for his innovative and agile leadership, he has driven sustainable national growth across operations, sales, and marketing. He has held senior executive roles including CEO of Bespoken Spirits and COO of Royal Dutch Distillers, where he transformed performance, launched iconic brands, and built high-performing teams grounded in a legacy-building philosophy.

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